We give you the low down on the new family of PUMA IGNITE PWRADAPT golf shoes - the brand's flagship footwear styles which have just been unveiled today and give you the power to adapt to any number of changing surfaces throughout your round.
PUMA IGNITE PWRADAPT | Technology
PUMA Golf have become one of the market leaders when it comes to footwear innovation and their newest style for 2018 introduces something truly unique once again.
"PWRADAPT" is an all new traction system which makes use of seven 3-dimensional cleated traction pods, each designed to move and respond to pressure on an individual basis. This, in turn, provides much improved ground-grabbing traction regardless of the lie you find yourself with thanks to the independent nature of the cleats - never before seen in the golf footwear market.
Grant Knudson (Global Head of PUMA Golf Footwear) said: “Without question, our new IGNITE PWRADAPT collection is the most technologically advanced golf shoes we’ve ever made. Not only will golfers experience unrivaled traction and comfort thanks to our PWRADAPT pods, but the fit, feel and the overall design of the shoes are truly game-changing. Our goal each season is to provide the perfect blend of style and performance – and with our new PWRADAPT cleated footwear, we’ve done just that.”
This proprietary PWRADAPT technology is the perfect marriage for the ultra-responsive IGNITE foam cushioning which runs along the entire length of the midsole for the very first time, further enhancing the comfort factor for which PUMA Golf have become renowned for.
PUMA IGNITE PWRADAPT Golf Shoes | Key Features
Aside from the cutting-edge PWRADAPT sole and full length IGNITE cushioning, these new PUMA Golf shoes have been designed with great intelligence and boast many features which will seriously enhance your shoe game this season.
Arguably the most important of all comes with the introduction of an entirely waterproof, performance mesh upper with two-way stretch for the ultimate lightweight comfort. Unlike previous mesh versions from the brand, this top-of-the-range shoe also features PWRFRAME technology; an ultra-thin TPU frame which reinforces the high stress areas of the foot when you swing. Stability is greatly improved as a result, all without impacting upon the lightweight and breathable comfort on offer.
PUMA Golf have also embraced one of the major trends in sports footwear right now with the inclusion of a one-piece bootie construction; a soft yet durable ankle collar which offers a custom fit, enhanced comfort and locked down support. This "comfort construction" replaces the traditional tongue of a golf shoe and further elevates the styling and performance of the PUMA IGNITE PWRADAPT to heights never seen before from the brand.
Finally, there are some stylish Aniline Leather accents which offer a premium finish, complimenting each of the three available colour ways just perfectly.
PUMA IGNITE PWRADAPT Golf Shoes | 2018 Styles
Excitingly, the IGNITE x PWRADAPT combination will be available across three distinctive silhouettes for 2018. Each of the three different versions will retail for the same price and allows you to choose the style you love most, without having to worry about the bank balance.
After resounding success in the game last year, PUMA will once again offer their top-of-the-range shoe with the brand's proprietary DISC technology across the same three colour options as the lead lace-up style. The robust wire lacing is tightened with a simple twist of the dial and loosened off again with ease, offering a customised fit and even more locked down support. These unique lacing systems are already hugely popular in Asia and are now beginning to filter through to courses here in Europe & beyond, such is the comfort and convenience on offer.
Finally, PUMA will also offer the IGNITE PWRADAPT golf shoes in a premium leather option for an added touch of class and sophistication. The soft and supple leather upper features a slightly textured pattern for an aesthetic point of difference, while the hybrid ankle bootie still features for that additional element of comfort.
PUMA IGNITE PWRADAPT Golf Shoes | Rickie Fowler
These all new PUMA IGNITE PWRADAPT golf shoes will be the lead style as worn on the PGA Tour by Rickie Fowler in 2018. In fact, we've already seen Rickie wearing the very same shoes in the limited edition Aloha floral colour way in Hawaii earlier this month - turning heads for all the right reasons.
As we all know, Rickie Fowler is no stranger to pushing the boundaries when it comes to golf apparel and footwear and we can't wait to see more of him wearing the new IGNITE PWRADAPT golf shoes on the PGA Tour this year.
All four styles from the PUMA IGNITE PWRADAPT family will be available in February 2018.