We're excited to introduce PRIMEBLUE by adidas online at Golfposer. Scroll on below to find out everything you need to know about this initiative with two limited edition products now available.
Primeblue by adidas | End Plastic Waste
"Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one tonne of plastic and nearly 80% has become plastic waste wreaking havoc on the oceans around the world."
Since 2012, adidas has innovated new products and processes with sustainability focused partners like Parley for the Oceans. This year marks the first ever Primeblue golf products coming to market, following on from a successful brand collaboration with Parley last year.
For those that remember the Primeknit Parley golf shoes which landed last year, Primeblue is an initiative led by adidas which produces products via the brand's own processes; as opposed to using Parley's processes. Both of these two new Primeblue golf products still make excellent use of plastic waste salvaged through Parley for the Oceans - intercepted from beaches and coastal communities before it reaches the ocean.
Primeblue by adidas | Golf Shoes
The Primeblue golf shoe is based on the brand new CODECHAOS lace up; a style which has already proven popular with all of the top adidas athletes on tour. If you want to find out so much more about this specific shoe silhouette - please click here to read our dedicated eMAG article.
Primeblue by adidas | Golf Shirt
In addition to the golf shoes, adidas golf have also introduced a Primeblue golf polo shirt made using the same raw plastic waste materials. Despite being made using Parley Ocean Plastic - this golf shirt will still provide the same level of performance that we've all grown to appreciate from adidas golf.
Primeblue by adidas | Buy Online
You can now get your hands on both products from the Primeblue by adidas capsule - with both styles also set to be worn at THE PLAYERS Championship 2020 by the likes of Dustin Johnson, Sergio Garcia, Xander Schauffele and Tyrrell Hatton.