KJUS Golf Apparel | New Brand for 2017
Posted at January 23, 2017
We are very excited to introduce a new brand to the portfolio online at Golfposer - KJUS golf apparel!
KJUS Golf | Brand History
The KJUS brand was a concept born on the golf course, but actually made its name in ski-wear before entering the golf wear market in 2012. It all came about after the two founders, Olympic skiing champion, Lasse Kjus, and entrepreneur-turned-sports-fan, Didi Serena, discovered that the most comfortable trousers all feature a higher degree of stretch within the fabrication. It may seem obvious to us all now, but KJUS & Serena spotted a gap within the ski wear market for this exact product - waterproof trousers with two way stretch. The brand was launched in 2000 and, within years, KJUS was going global.
KJUS continued to lead the ski wear market in terms of pioneering product design and innovative fabrics, eventually producing one of the first fully waterproof membranes with four way stretch. They set standards for freedom of movement with their superior lightweight materials - even providing the ski wear for Bode Miller and Team America in major competitions.
As time passed, the KJUS brand began to expand into more markets and enjoyed a lot of success with their Lifestyle collection at the turn of the decade. A year after this, KJUS effectively went full circle and began producing golf wear with a promise to make clothing with "innovative, high performance materials with a distinctive, clean design." Now boasting top European Tour athletes such as Charl Schwartzel, Max Kieffer and Bernd Ritthammer - the brand are going from strength to strength and continue to increase their reputation in golf apparel and, more specifically, golf waterproofs.
KJUS Golf Waterproofs 2017
KJUS have really made a statement with their golf waterproofs in recent seasons - combining their incredibly lightweight performance fabrics (which made them so successful in ski wear) with an intelligent design for the serious golfer. The flagship style is the PRO 3L jacket which offers four way stretch for complete freedom of movement, whilst the fully taped seams and 100% waterproof fabric provides you with peace of mind in the most adverse conditions.
Furthermore, KJUS golf waterproofs utilise an ergonomic design to increase the comfort levels to that next level. The seam structure and unique shoulder inserts adjust to your body in any weather conditions, whilst the adjustable features make for a perfect fit.
KJUS Golf Outerwear 2017
When a brand has years of success in ski wear, you know you can trust what they produce for golf. KJUS golf windbreakers are another product type which has helped to increase their reputation and really make an impact in the market, thanks to the impossibly lightweight and soft feel of the fabric.
That being said, the product which we are most excited about for 2017 is the Retention thermal jacket with quilted front. Encompassing a style which has been on-trend for many seasons, the KJUS Retention jacket makes use of a core thermal fabric with minimal bulk - also retaining the four way stretch which makes KJUS garments so comfortable to wear. The DWR treatment on the fabric means it will provide effective water resistance, whilst the mesh inserts under the arm offer maximum breathability without losing any of that crucial heat retention.
KJUS Golf Apparel
A range of KJUS golf shirts and trousers are also now available to shop online at Golfposer. Some seriously fresh looks feature with a variety of colours and styles to choose from, whilst the new Inaction pant features moisture wicking comfort and performance with stretch included once more. Look out for the KJUS golf athletes wearing the signature K logo on the European Tour especially, with Charl Schwartzel, Max Kieffer, Bernd Ritthammer and Peter Hanson all showcasing the latest range this season!
Shop KJUS Golf apparel and waterproofs online at Golfposer with the latest range for Spring/Summer 2017 having just arrived.